GEO: how to get cited by ChatGPT, Perplexity and Gemini
GEO (Generative Engine Optimization) is the optimisation of your content for AI-powered answer engines. Where SEO aims for a position in a list of links, GEO aims for something rarer: being the source an AI assistant cites in its answer.
Why GEO matters now
A growing share of searches end without a click: the user reads the generated answer and moves on. If your brand isn't in that answer, it's invisible — whatever your Google ranking.
The concrete levers
AIs cite structured, factual, self-contained content first. Three levers make the difference: clear question/answer formats, rich structured data (Schema.org), and an llms.txt file at the site root describing your business in a format models understand.
Where to start
Start by identifying the questions your audience asks, then answer them in short, citable paragraphs. Add a FAQ on every service page. That's exactly the structure we deploy for our clients.
No, it complements it. SEO stays essential for Google; GEO adds visibility in AI answers. Both share a common base: structured, quality content.
Shall we open the right door?
Tell us about your brand. A reply within 24 business hours, with a first strategic take — no strings attached.